Well do We know that what such people say* grieves thee indeed: yet, behold, it is not thee to whom they give the lie, but God's messages do these evildoers deny.

those who, beguiled by the life of this world, have made play and passing delights their religion!* [And God will say:] "And so We shall be oblivious of them today as they were oblivious of the coming of this their Day [of Judgment], and as Our messages they did deny:

And that was [the end of the tribe of] `Ad, [who] had rejected their Sustainer's messages, and rebelled against His apostles, and followed the bidding of every arrogant enemy of the truth.*

And on some of you God has bestowed more abundant means of sustenance than on others: and yet, they who are more abundantly favoured are [often] unwilling to share their sustenance with those whom their right hands possess, so that they [all] might be equal in this respect.* Will they, then, God's blessings [thus] deny?

- and in their wickedness and self-exaltation they rejected them, although their minds were convinced of their truth: and behold what hap­pened in the end to those spreaders of corruption!

For it is thus* that We have bestowed this divine writ from on high upon thee [O Muhammad]. And they to whom we have vouchsafed this divine writ believe in it* just as among those [followers of earlier revelation] there are some who believe in it. And none could knowingly reject Our messages unless it be such as would deny [an obvious] truth:*

Nay, but this [divine writ] consists of messages clear to the hearts of all who are gifted with [innate] knowledge* and none could knowingly reject Our messages unless it be such as would do wrong [to themselves].

For [thus it is with most men:] when the waves engulf them like shadows [of death], they call unto God, sincere [at that moment] in their faith in Him alone: but as soon as He has brought them safe ashore, some of them stop half-way [between belief and unbelief]* Yet none could knowingly reject Our messages unless he be utterly perfidious, ingrate.

[For] thus it is: perverted are the minds of those who knowingly reject God's messages.*

Now as for [the tribe of] Ad, they walked arrogantly on earth, [offending] against all right, and saying, “Who could have a power greater than ours?" Why - were they, then, not aware that God, who created them, had a power greater than theirs? But they went on rejecting Our messages;

That requital of God's enemies will be the fire [of the hereafter]: in it will they have an abode of immeasurable duration as an outcome of their having knowingly rejected Our messages.*

And yet, We had established them securely in a manner in which We have never established you, [O people of later times;]* and We had endowed them with hearing, and sight, and [knowledgeable] hearts:* but neither their hearing, nor their sight, nor their hearts were of the least avail to them, seeing that they went on rejecting God's messages; and [in the end] they were overwhelmed* by the very thing which they had been wont to deride.